scary new marmite!

New marmite launch with an extra strong taste! this is for hard core fans and the packaging does look rather daunting!
I love marmite but i dont know if id want it even stronger than it already is??

Ok Go outdo themselves once again

If you havent seen this yet, WATCH IT!

Responsible for the phenomenon of the infamous 'tread mill' music video, OkGo's latest viral has taken it one step further (if this is even possible!). The video is so inventive and its actually amazing the thought that has gone into every little detail!

I can only imagine the hours spent planning this shoot and the chaos that looks like the set!...can you even imagine if you had set up this entire marble run and some bright spark accidentally bumped into it and set it all off without the camera rolling?!no.

I went to a gig of theirs back in 2007 and was treated to a live performance of their 'a million ways' dance which was pretty funny. I just love their comedy and that they really dont take themselves seriously. They use every opportunity they have to create something memorable and their music video's are probably what makes them stand out as a band and so successful.

My personal favourite part is when the glasses are clinked in time to the music...and of course you've got to love the paint splatters at the end!

Happy birthday CR

Just had a quick look on the Creative Review website to see what design delights they had and found snippets of March's issue, which celebrates their 30 year anniversary: The front cover looks so good!

I love how they have captured the excitement of a child's birthday with their creative environment in one photograph. Although the magazine is turning the big 3.0. it manages to stay contemporary and fresh every single month and this image really celebrates it.

The layout of this issue looks quite different and slightly more experimental so im excited to get my hands on a copy!

Evian

I have been researching the Evian 'live young' campaign for a uni project and found this hilarious Roller babies promo video on their website. watch if you want a giggle!

x

Week 3 brief

Some mock-ups of presentation boards for this weeks 'weekly brief'. I have the challenge of researching Beach Volleyball as an Olympic sport and its relationship with 35-40 year old women. The general consensus around this age bracket is that they are very unaware that it is such a popular competitive sport: they associate it more with recreation play on holidays.

Craig Ward

Concentrating further on the idea of the written word as a series of illustrations, I have been looking at the work of Craig Ward, as he is a strong believer of this statement.

The name of his online portfolio expresses this perfectly titled 'words are pictures' as he tries to go against all traditional type design and wants to celebrate each letter as a piece of art.

I found this interview extract for 'Bak magazine' very interesting...

"Each letter should have a flirtation with the one next to it" says Mac Baumwell. In your opinion, what qualities make a typographic composition good enough?

Unlike most other creative pursuits there are a lot of rules that you can choose to follow when working with type. In doing so you’ll create something that is considered ‘right’ by the wider typographic community: there will be a grid; things will line up; if you’re working with body copy you shouldn’t have more than 15 words per line and so on and so forth. Of course, you’ll run the risk of creating something that’s been done countless times before. The best typography acknowledges the rules and work that has been done before and decides how to interpret it and to what extent to follow it’s lead.

On a personal level, one thing that unites all good typography is scale and contrast. Some people are afraid of using type above 12pt and hide it away in the bottom left corner of a page – what I try to do is the opposite; to celebrate the type. As soon as you enlarge type it becomes something else – more than just a series of letters. It becomes a shape or a set of curves – something abstract; it takes on a gender and a character and the craftsmanship of the type designer really comes to the fore.

(link to the article)

Clipper Tea

As an obsessed tea drinker myself I thought it was about time I do a post of the 2009 Clipper tea redesign. This indecisive company has been through several packaging designs to get to the point it is at now, and thanks to the artistic talents of 'Big fish' design agency, Clipper have received positive feedback about their rebrand. As fresh, organic and inviting as the packaging looks, I as the customer have had problems in identifying each different tea flavour. I'm pretty sure I am not the only one who has rushed into sainsbury's on an emergency tea dash and immediately assumed that as all of the boxes (from the front) appear the same due to the dominant grey background and so picked up the first one. Then get home and realise I have purchased fowl tasting green tea rather than peppermint. Devastating.

Design needs to be both practical and aesthetically pleasing and although Clipper have a huge big tick in one box I think the design could be made to distinguish each type much more obviously. That said, I love the imagery and style they have used and the 'cut-out' hand crafted feel the box has. They presented the organic nature of the product very well and made it a younger and more fashionable brand.

Past Clipper packaging designs and branding