I came across this ingenious product via another blogger and felt that the idea really needed to be applauded once more.
gone now are the days where you send a gift of wine and a traditional card, why not combine the two!? This brilliantly executed product allows the customer to choose their wine according to taste and then a label in reflection of the celebration. Within such a saturated market as the design industry, finding something that is different and captures the attention of the audience is such a rarity and this company turns the wine bottle a piece of illustrative artwork.
The audience they are obviously trying to attract is working young adults who want a simple yet personal service to send a gift. The general style of graphics they have used does just this making the product fun yet sophisticated. (Their website design reiterates this and sells the product to be quality)
http://toast-its.com/
