loving this poster...who would have predicted 20 years ago that we would understand this?

Olympic brief...comments please!

The brief is to persuade 35-40 year old women to participate in beach volleyball.
My general idea is to create a persona of a 'volley dolly' who is an older woman who loves the lifestyle of beach volleyball and is passionate about the sport. (almost like a groupie of the sport: similar to a wag for example) In this image I wanted to portray that the woman is constantly wanting to be outside in the sunshine and loves to wear her beach attire no matter what the situation.
As it is not traditionally a competitive sport for this age range I have focused on giving the sport a fun and youthful feel focusing on getting the women to become involved socially and for a reinvention in their lives.
I have directed a series of these images showing different daily occasions where the 'volley dolly' manages to incorporate her passion into her day.
Im not sure if the copy is there yet so please leave feedback!

LEGO viral

Loving this new viral video for Lego backing up their 'click' campaign which highlights the idea that Lego is full of possibility and describes a 'click moment' as "that little bolt of excitement that hits when the solution to a problem suddenly becomes clear"
I love the style of the animation as it shows the brands traditional and iconic nature as a children's inventive toy but applies new media to the equation. Its a really engaging video so have a watch if you get a minute...

Sapient Nitro

Funny viral video which has been released on youtube to inform people that the business office has moved. The comedy sketch shows the companies managing director being transported across the street s of London to the new location and with a really comical tone exploits the brand as fun and approachable with its handmade feel...nice change to the traditional 'change off address' note card! you've got to love the digital age