I heart marmite

Following my previous post about the new extra strong marmite, thought id blog the promotional campaign designed by DDB UK.
A series of images have been diffused all over the web and in print showing a range of 'marmite' products designed to controversially show the consumers obsessive love for marmite! Days later, DDB launched the next phase of the campaign promoting the real product: a marmite cereal bar. (very excited to try this!)
Once speculation was created about the adverts, supposedly promoting radical marmite products. New images were launched stamped with 'That may be too far, but what about this?" and an image of the cereal bar.

There is a facebook page with videos of the public trying the bar and their love/hate reactions.
I think its a really witty and well executed campaign dwelling on their already established brand but adding a comical and contemporary twist.

scary new marmite!

New marmite launch with an extra strong taste! this is for hard core fans and the packaging does look rather daunting!
I love marmite but i dont know if id want it even stronger than it already is??

Ok Go outdo themselves once again

If you havent seen this yet, WATCH IT!

Responsible for the phenomenon of the infamous 'tread mill' music video, OkGo's latest viral has taken it one step further (if this is even possible!). The video is so inventive and its actually amazing the thought that has gone into every little detail!

I can only imagine the hours spent planning this shoot and the chaos that looks like the set!...can you even imagine if you had set up this entire marble run and some bright spark accidentally bumped into it and set it all off without the camera rolling?!no.

I went to a gig of theirs back in 2007 and was treated to a live performance of their 'a million ways' dance which was pretty funny. I just love their comedy and that they really dont take themselves seriously. They use every opportunity they have to create something memorable and their music video's are probably what makes them stand out as a band and so successful.

My personal favourite part is when the glasses are clinked in time to the music...and of course you've got to love the paint splatters at the end!

Happy birthday CR

Just had a quick look on the Creative Review website to see what design delights they had and found snippets of March's issue, which celebrates their 30 year anniversary: The front cover looks so good!

I love how they have captured the excitement of a child's birthday with their creative environment in one photograph. Although the magazine is turning the big 3.0. it manages to stay contemporary and fresh every single month and this image really celebrates it.

The layout of this issue looks quite different and slightly more experimental so im excited to get my hands on a copy!

Evian

I have been researching the Evian 'live young' campaign for a uni project and found this hilarious Roller babies promo video on their website. watch if you want a giggle!

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