A series of images have been diffused all over the web and in print showing a range of 'marmite' products designed to controversially show the consumers obsessive love for marmite! Days later, DDB launched the next phase of the campaign promoting the real product: a marmite cereal bar. (very excited to try this!)
Once speculation was created about the adverts, supposedly promoting radical marmite products. New images were launched stamped with 'That may be too far, but what about this?" and an image of the cereal bar.
There is a facebook page with videos of the public trying the bar and their love/hate reactions.
I think its a really witty and well executed campaign dwelling on their already established brand but adding a comical and contemporary twist.
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