Thursday, 29 April 2010
Tuesday, 20 April 2010
Olympic brief...comments please!
The brief is to persuade 35-40 year old women to participate in beach volleyball.
My general idea is to create a persona of a 'volley dolly' who is an older woman who loves the lifestyle of beach volleyball and is passionate about the sport. (almost like a groupie of the sport: similar to a wag for example) In this image I wanted to portray that the woman is constantly wanting to be outside in the sunshine and loves to wear her beach attire no matter what the situation.
As it is not traditionally a competitive sport for this age range I have focused on giving the sport a fun and youthful feel focusing on getting the women to become involved socially and for a reinvention in their lives.
I have directed a series of these images showing different daily occasions where the 'volley dolly' manages to incorporate her passion into her day.
Im not sure if the copy is there yet so please leave feedback!
Saturday, 10 April 2010
LEGO viral
Loving this new viral video for Lego backing up their 'click' campaign which highlights the idea that Lego is full of possibility and describes a 'click moment' as "that little bolt of excitement that hits when the solution to a problem suddenly becomes clear"
I love the style of the animation as it shows the brands traditional and iconic nature as a children's inventive toy but applies new media to the equation. Its a really engaging video so have a watch if you get a minute...
I love the style of the animation as it shows the brands traditional and iconic nature as a children's inventive toy but applies new media to the equation. Its a really engaging video so have a watch if you get a minute...
Saturday, 3 April 2010
Sapient Nitro
Funny viral video which has been released on youtube to inform people that the business office has moved. The comedy sketch shows the companies managing director being transported across the street s of London to the new location and with a really comical tone exploits the brand as fun and approachable with its handmade feel...nice change to the traditional 'change off address' note card! you've got to love the digital age
Thursday, 11 March 2010
I heart marmite
Following my previous post about the new extra strong marmite, thought id blog the promotional campaign designed by DDB UK.
A series of images have been diffused all over the web and in print showing a range of 'marmite' products designed to controversially show the consumers obsessive love for marmite! Days later, DDB launched the next phase of the campaign promoting the real product: a marmite cereal bar. (very excited to try this!)
Once speculation was created about the adverts, supposedly promoting radical marmite products. New images were launched stamped with 'That may be too far, but what about this?" and an image of the cereal bar.
There is a facebook page with videos of the public trying the bar and their love/hate reactions.
I think its a really witty and well executed campaign dwelling on their already established brand but adding a comical and contemporary twist.
A series of images have been diffused all over the web and in print showing a range of 'marmite' products designed to controversially show the consumers obsessive love for marmite! Days later, DDB launched the next phase of the campaign promoting the real product: a marmite cereal bar. (very excited to try this!)
Once speculation was created about the adverts, supposedly promoting radical marmite products. New images were launched stamped with 'That may be too far, but what about this?" and an image of the cereal bar.
There is a facebook page with videos of the public trying the bar and their love/hate reactions.
I think its a really witty and well executed campaign dwelling on their already established brand but adding a comical and contemporary twist.
Friday, 5 March 2010
scary new marmite!
New marmite launch with an extra strong taste! this is for hard core fans and the packaging does look rather daunting!
I love marmite but i dont know if id want it even stronger than it already is??
Ok Go outdo themselves once again
If you havent seen this yet, WATCH IT!
Responsible for the phenomenon of the infamous 'tread mill' music video, OkGo's latest viral has taken it one step further (if this is even possible!). The video is so inventive and its actually amazing the thought that has gone into every little detail!
I can only imagine the hours spent planning this shoot and the chaos that looks like the set!...can you even imagine if you had set up this entire marble run and some bright spark accidentally bumped into it and set it all off without the camera rolling?!no.
I went to a gig of theirs back in 2007 and was treated to a live performance of their 'a million ways' dance which was pretty funny. I just love their comedy and that they really dont take themselves seriously. They use every opportunity they have to create something memorable and their music video's are probably what makes them stand out as a band and so successful.
My personal favourite part is when the glasses are clinked in time to the music...and of course you've got to love the paint splatters at the end!
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About Me
- HannahB
- I'm Hannah and this is my Design Blog. Im a second year Graphic Design student at the University of Leeds so feel free to have a look around my site and please give as much feed back as you want!