The Real Olympic Brief

Having endured a whole semester working on our University 2012 Olympic brief, the GB basketball team has now become the focus of a digital campaign to raise awareness and gain support for the sport during the lead up to the games. It will be very interesting to see the success of the campaign as comparing the professional project to some of our small scale ideas will give or hinder some confidence and see a similar digital campaign live!

The design agency, Albion, have created an online community encouraging the Great British public to support the team as they are the only ones not automatically qualifying for the London games. The website has a very united and encouraging feel; a strategy making the public feel the decision is a injustice therefore needs to show support! (loving the guilt trip)
Have a look at the Back British Basketball website they have designed. Its full of Blogs, information, Tshirts and general ploys to support the GB team as they strive to do well.

...Having seen most of my fellow designers outcomes, I am yet to find anything outstandingly amazing about Albion's campaign both in delivery and content.

They have set aims which they want the sport to reach, (their 10 commandments) which does I suppose give the public a target to reaching support, in this way they can see the direct effects of their efforts to help the team. Quite a clever tactic!